Visibility
03Search engine optimisation
So the people searching for what you do find you in Google's organic results. There is no cost per click, but a good position takes months of work.
What it solves
- You have a site, but nothing except your own name brings it up
- Advertising is the only channel bringing you enquiries
- Competitors rank higher although you have been at this longer
- You do not know what your customers actually search for
What you get
- Keyword research: what people search for, and what is worth targeting
- Technical audit: speed, mobile, indexing, structured data
- Copy written for search that still reads well for humans
- Internal linking so your pages reinforce each other
- A monthly report on what moved, and in which direction
Why it matters
Ads bring enquiries from tomorrow, but only while you keep paying. Search is slower, measured in months, and the work itself costs money. In return, the position you earn keeps working on the days you are not spending on ads. For most businesses the two run together: ads bring traffic now, search builds the long term.
Related services
Google and Meta advertising
Targeted campaigns on Google, Facebook and Instagram, tuned continuously, so the budget buys customers rather than clicks.
E-mail marketing and automation
Automated sequences that reach prospects and past customers at the right moment, without you having to remember.
Google Business and local presence
So you show up on the map when someone nearby is looking for exactly what you do.
Let us talk about what you need
The first conversation is free and commits you to nothing. By the end you will know what the next step is, even if you do not work with me.